Journalists and Archaeologists: Notes on Dealing Constructively with the Mass Media

Over the past few decades the mass media have increasingly shaped public awareness. For many people, television, the radio, or the press are the only sources for archaeological topics and it is essential, therefore, to be able to collaborate with the world of journalism. It is not only sensational news stories that have an opportunity of being covered by the media, but also serious issues - provided that they are well told. Communicating scientific results to an audience outside one's own specialist subject is, however, not only a question of good will, but also of skill. This article focuses on how to get the attention of the mass media, how to exert influence on the quality of a newspaper article, radio or film, and how to communicate what is really important. It provides an overview of public and media relations and tries to give some helpful suggestions.

Media Literacy Research Index

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Medialukutaidon ja mediakasvatuksen viitetietokanta

Viitetietokannan tarkoituksena on tehdä näkyväksi medialukutaitoa ja mediakasvatusta käsittelevää tutkimusta. Tietokantaan on koottu yhteen kansainvälistä aiheita käsittelevää tutkimusta. Tietokantaa päivitetään säännöllisesti. Voit myös täydentää tietokantaa toimittamalla puuttuvan tutkimuksen tiedot sähköpostitse. Tietokannassa esitetyt tiedot ovat vapaasti saatavilla Internetissä. Kokonaisten artikkelien lukeminen saattaa edellyttää lupaa kustantajalta.

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